An independent firm, Genesee Capital Advisors is the product of our founding partners' desire to provide a better advisory experience for our clients. As part of this, we work to gain an in-depth understanding of your entire financial outlook and work openly and honestly with you to develop a plan to overcome your financial challenges for the long term. Simply put, we are a firm that believes earning trust is essential to earning business, and we have the people and financial knowledge to do just that.